Create Your Author Identity ~ Part 2

Refine Your Author Identity in Four Steps

First, we created, and now we’re refining. There are four steps because some of them are a little harder. But take heart. Gold and silver are refined by fire. You’re up for a challenge, right?

Heart of Fire

1. Define your goal as an author.

Is your goal to make money, entertain your friends and family, gain personal satisfaction, or achieve recognition as a best-selling or award-winning author? Or another goal? When you understand your goal, you can focus on it and measure your success in your own terms.

Knowing your goal helps with other decisions: traditional or independent publishing or the amount and where to budget for expenses, for example.

2. What is your primary genre? Your secondary genre?

If you write romance stories or historical fiction, your genre is probably clear to you. If you write mystery, suspense, action and adventure, thriller, paranormal, science fiction, urban fantasy stories, you have the opportunity to hone in on a primary genre.

Pick two or three genres where you think your book fits. Start with books you like to read. Do you see a pattern? How would your book fit in? Perfectly? fairly well? not even close? Read books in another genre. When you’ve come up with two fairly well genres, look at the covers of the books. Which genre does your book cover best fit in?

Every genre has loose “rules.” Find the rules for your primary and secondary genres. Do you break most of them or a few of the cardinal rules? Not a good fit. Only some of them and none of the cardinal rules? Might be a good fit.

What if you decide on a genre and three months later realize you made a terrible mistake? Change it.

3. Author Photo

Did you add a photo to your Amazon Author Page and your Goodreads author profile? Are they the same pictures or different? Now that you’ve settled on your genre, does your author photo support your genre? A romance writer photo may look different from an urban fantasy or steampunk writer photo.

You won’t go wrong with a headshot photo with your face and eyes visible, and you don’t have to have a professional photo. Cell phones do a great job these days. Don’t include your partner, dog, cat, or snake. And not a selfie.

Use the same photo everywhere – the back covers of your book, your website, your online profiles. Only change your photo if there is a drastic change in your appearance – like you lose thirty pounds. Otherwise, let it be.

4. Author Tagline

This might take a little more time. We writers love to highlight our stories and our characters, but ourselves? An author tagline gives readers an insight into your perspective and your purpose. A tagline is short, precise, and simple. The tagline is about the author, but with the reader in mind. What is unique about you that you want the reader to remember?

You might put your tagline on your business card, your website, and your promotional material. My business card says My imaginary friends love my stories. My website says My imaginary friends love my stories and laugh at my jokes. My banner and promotional material say Let your imagination fly. None of these taglines match any rules. I’m still testing to see what fits.


Judith A. Barrett

Got imaginary?

JudithABarrett Website

Create Your Author Identity in Six Steps ~ Part 1


Whether your first book is published by you, an independent publisher, or a hybrid or traditional publisher, your Author-Self pops into existence. Ready or not, you have an Author Identity. An internet search on how to develop your author identity or author brand yields hundreds of articles with advice on what to do. Confusing?

Here are six practical steps that you can do yourself at low or no cost to get you started.

  1. Author Email

Create an email address for your Author-self and use it for all your author communication. Consider using your first and last name and the word author. For example,

  1. Amazon Author Page – a Built-in Website

Rather than creating or paying for a website, create your (free) Amazon Author Page. The Amazon Author Page gives you a built-in web page where readers can find you.

Amazon has an in-depth help article.,have%20a%20pen%20name%20listed.

  1. Goodreads

Sign on to Goodreads and create your Author-Self profile. You may have to add your book to Goodreads, which is a good thing because then the information will be correct. Claim your book as the author. If you aren’t familiar with Goodreads, you may want to explore it in more depth later; but for now, when you set up your profile and claim your book, you’ve accomplished Step 3.

  1. Social Media

When you read the words, Target Your Readers, is your first thought: “How am I supposed to know who my readers are?” One purpose of social media for an author is to attract and engage with readers.

You probably already have a personal account on social media: Facebook, Twitter, Instagram, Pinterest, Etsy, or others. Pick the one that you enjoy and create your author-self. Step away from the temptation to “market” with frequent Buy-My-Book posts or to pick a side in the latest controversy; instead, take advantage of this remarkably easy way to discover who your readers are.

  1. Business cards

Create your own business card with a minimum of your Author Name, the word “Author,” and your author email. You can print them with your printer on cardstock for business cards, or purchase them at a reasonable cost online. Either way is great.

  1. Leave home

Is there a writers’ association with monthly meetings nearby? Go. Does your local bookshop host authors who speak and sign books? Go. Does your library host authors who read from their works? Go. Is there a book conference with 50, 70, or 100 attending authors or a local art festival with three authors selling books? Go. Be ready to listen more than you talk and always have your business cards ready to hand out.

That’s it! Except for one more thing.

  1. Bonus!

Buy an author or writer hat, coffee mug, or T-shirt. You’ve earned it!



Did you already complete steps 1 through 6? How did it go? What did you do next? Would you be interested in Author Identity Part 2?